Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?Why do we go back for second helpings at the unlimited buffet, eve...

Title:Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Edition Language:English

Predictably Irrational: The Hidden Forces That Shape Our Decisions Reviews

  • David
    All classic economic theories are based on the assumption that consumers behave rationally, despite a considerable body of evidence to the contrary. It is only in the last 25 years that economists have begun to investigate the irrational side of consumer behavior. This field of investigation, which ...
  • Mary
    This book was somewhat entertaining, but I can't really recommend it. The author does experiments with college students and beer, and extrapolates this into a world view. Most of his applications are anecdotal.Here's an example on p. 215: "Iran is another example of a nation stricken by distrust. An...
  • Trevor
    It is important that you move this one up your list of books that you have to read. This is a particularly great book. My dear friend Graham recommended I read this book. He has recommended four books to me – and the only one I couldn’t finish was “My Cousin, My Gastroenterologist: A ...
  • Riku Sayuj
    Written in the tried-and-tested and bestselling tradition of the Malcolm Gladwell books and the Frekonomics clones, Dan Ariely's book too is an entertaining and counter-intuitive look at the world around us. While I am getting more and more inured to this way of analysis of behavioral economics and ...
  • Carol.
    Yet another book I'm recommending to Goodreads staff. I will write up a long review when it's done, but I think this is worth chewing on:According to the author of Predictably Irrational, we live simultaneous in the world of social norms and the world of market norms. Social norms are the exchanges ...
  • Petra Eggs
    “I asked them why when they persecute men, for religion or colour it was seen by the world as oppression and when they persecute women, it was dismissed as tradition.” Emer Martin This book is generally brilliant if you ignore the misogyny. It is a book written by a man about a man's world...
  • Pouting Always
    Honestly all the business books that talk about psychological research or behavioral economics talk about the same things. I haven't even read Thinking Fast and Slow by Daniel Kahneman but all these books literally rehash it again and again so I probably wouldn't even get anything out of reading it ...

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