The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figu...

Title:The Power of Habit: Why We Do What We Do in Life and Business
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Edition Language:English

The Power of Habit: Why We Do What We Do in Life and Business Reviews

  • Trevor
    I need to start with the obvious – this guy is one of those writers. One of those writers that make you want to track him down and hurt him. And not just him, maybe even his pets too. He assumes you are as thick as dog-shit and that you won’t get what it is he is talking about unless he ma...
  • K
    Read this because of fascinating NYT magazine excerpt on how Target tracks our buying habits. The rest of the book is not as compelling -- anecdotes sometimes don't support particular arguments he's attempting to illustrate (the Hey-Ya examples being the most egregious), and his section on how socia...
  • Rhianna
    This may be a crappy review since its going up via iPhone. Sorry. First caveat: I work in research. A big part of my job is creating these habit loops and seeing if they can be altered or enhanced via medication. Second caveat: I'm a nerd and love journal articles, scientific writing, and technical...
  • Riku Sayuj
    Nothing Succeeds Like Success: A Case StudyHey. Have you heard of Thomas Baker? How about Carol Wright? Chris Cameron? Vineet Shaw? Let us discuss Baker.Thomas Baker was an average joe, but not without ambitions. A few years ago, acting on a tip, Tom, a competitive enough guy, decided to take his li...
  • sleeps9hours
    I just read Kelly McGonigal's "The Willpower Instinct", so I can't help but compare the two.Duhigg is an investigative reporter for the NY Times, while McGonigal is a research psychologist, and the differences come across in the writing. McGonigal has a much better grasp on the research and how to a...
  • Robert Chapman
    This is great book, and you need to read it. How is that for a definitive opening line? The reason it’s such a good book is because it uses research to explain how habits are formed and changed. Everyone knows someone who was out of shape, or was a smoker, and then in what appeared as if almost...
  • Nandakishore Varma
    I remember reading a story by the famous Malayalam writer Padmarajan called Oru Sameepakala Durantham ("A Tragedy of Recent Times"). It tells of a housing colony in Kerala, bitten by the exercise bug in the early eighties. Someone gets up before sunrise and starts jogging. Soon, he is joined by more...

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